Visual identity

From Reia

Some languages have gone out of their way to establish an exhaustive visual identity to make reference material surrounding the language identifiable. This is a really good idea! However, Reia's visual identity aims to be a bit less ostentatious and a bit more minimalist than a ruby with an inexplicable diamond cut.

The Reia visual identity guidelines are as follows: The word "Reia" in the Futura typeface, preferably in black. That's it.

Futura is a typeface intended to express modern ideas, rather than be a revival of a previous design. Futura's appearance is intended to impart the ideas of efficiency and forwardness.